THIS, a UK-based producer of plant-based meat alternatives, has entered a partnership with longstanding UK retailer WH Smith to launch the former’s range of sandwiches and snacking pots at the latter’s travel stores. This marks the first time the retailer has partnered with a plant-based brand.
The sandwich range includes THIS Isn’t Chicken & Sweetcorn, THIS Isn’t Chicken & Stuffing, and THIS Isn’t Coronation Chicken. The snack pot range will feature THIS Isn’t Chicken Tikka pieces and THIS Isn’t Pork cocktail sausages with tomato ketchup. All of the items retail between GBP 2.50 and GBP 4 (~USD 2.96–USD 4.74), which is within the same range as animal-based meat sandwiches in other UK retail stores such as Tesco.
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