Esports and lifestyle apparel brand 100 Thieves announced that it had laid off members of its content team. This included senior staff and executives handling social media, video editors, and producers. Mike Aransky (executive producer) was a notable name among those laid off.
<ul><li> Analyst QuickTake: Though it's coming from the second-highest valued esports company in 2022, the decision is not surprising, as it follows reported layoffs at the highest valued esports company Team SoloMid in June. Prior to this announcement, 100 Thieves announced plans to develop a video game , a bet that could turn out to be risky, given the unique challenges it brings. With one of the most diversified portfolios in the industry, which includes a very successful lifestyle clothing line, 100 Thieves stands to be one of the few companies that can withstand a widespread market downturn.</ul>
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