• Proven Skincare, a developer of personalized skincare products, has announced its expansion into the European Union (EU) and the UK.

• Proven’s personalized cleaner, moisturizer, night cream, day eye cream, and night eye cream are now available to customers in the EU and the UK. These products can be bought as a bundle or as individual products.

• Prior to the expansion, the company collected environmental data in these regions and incorporated it into the AI database through a major tech update.

<ul><li> Analyst QuickTake: This marks Proven’s major international expansion after its launch in Canada in July last year. Recently, the company introduced a new eye cream and also received a US patent for its personalization process. With this expansion, Proven will compete with similar companies like Function of Beauty , which operates in the same markets.</ul>