Personalized beauty tech: Combining technology and cosmetic science to deliver tailor-made products

Personalized beauty tech refers to the use of technology to develop products that are unique to each individual customer based on their personal attributes such as skin or hair, taste preferences, genomics, and environmental conditions. 

This industry is driven by consumer demand for greater diversity in beauty products. But as beauty brands began introducing more varieties, the proliferation of nearly identical products left consumers with a new problem—the paralysis-inducing paradox of choice. To break through the crowded market, companies have transitioned to personalized beauty to engineer products that are tailored to individual customer needs. And with a majority of the startups in the space featuring female founders, women are taking charge in the industry to convert their own experiences into a marketable product.