Get a demo
Log In

Personalized Beauty Tech

Delivering tailor-made beauty products to break through a crowded mass market.


Personalized beauty tech: Combining technology and cosmetic science to deliver tailor-made products

Personalized beauty tech refers to the use of technology to develop products that are unique to each individual customer based on their personal attributes such as skin or hair, taste preferences, genomics, and environmental conditions. 

This industry is driven by consumer demand for greater diversity in beauty products. But as beauty brands began introducing more varieties, the proliferation of nearly identical products left consumers with a new problem—the paralysis-inducing paradox of choice. To break through the crowded market, companies have transitioned to personalized beauty to engineer products that are tailored to individual customer needs. And with a majority of the startups in the space featuring female founders, women are taking charge in the industry to convert their own experiences into a marketable product.

What's driving this industry?

Industry Updates

View all updatesicon
Market Sizing

The US Personalized Beauty Tech market could reach USD 4.1 billion–7.8 billion by 2027

Conservative case

USD 0.0 Bn

Base case

USD 0.0 Bn

Expansion case

USD 0.0 Bn

View details

Market Mapping

Incumbents initially penetrated the market by providing personalized recommendations of their own products as an add-on service, but are now moving towards more high-tech personalization models such as developing custom products and do-it-yourself (DIY) devices. Nearly half of the disruptors offer tailor made products with the majority of them being in the early or growth stages. DIY products is an emerging segment, however still at a nascent stage of development with most of the startups at seed level.


The Disruptors

Funding History


Partnerships with tech startups help incumbents catch up

Almost all incumbents in the personalized beauty space have teamed up with startups working on augmented reality (AR) and related technologies. Some, like L'oreal, Procter & Gamble, and Avon, have additionally developed proprietary technology in-house. And while still early, a few acquisitions have already taken place.

With the advantage of a retail footprint, many incumbents offer personalized experiences in-store as well as online. For example, L’oreal’s SkinCeuticals line offers a customizable face serum that is available in select retail locations. Other players such as Estee Lauder, MAC cosmetics, and Garnier also provide virtual try-on facilities in-store.

In House Development

Notable Investors

Funding data are powered by Crunchbase
Click here to learn more
Get a demo

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.