Proven Skincare

Proven Skincare develops personalized products based on a custom formula that incorporates 45 factors about the user including environment, lifestyle, and skin concerns. Based on the identified skin genome profile, three multifunctional products are developed, i.e. a multifunctional cleanser/toner, a moisturizer, and a night cream/serum. Proven Skincare products can be purchased as a one-off or on a subscription.

Proven claims that its proprietary “Skin Genomic Database” consists of over 20 million customer testimonials, 8 million online reviews, and data from over 4,000 scientific papers analyzed with machine learning and natural-language processing to identify the most suitable clean ingredients for each customer.

The company also introduced a personalized eye cream duo for day and night use in May 2022. Proven's skincare personalization process received a US patent in July 2022. It introduced a personalized Serum in November 2023 which leverages AI to determine the optimal skincare ingredients for each user.

Proven Skincare expanded into the European Union (EU) and the UK in July 2022.

Key customers and partnerships

The company announced a partnership with Sephora in January 2023 to bring its personalized skincare solutions to Sephora’s digital and brick-and-mortar stores.

As of September 2021, Proven Skincare had over 100,000 customer s, ~70% of which were repeat shoppers.

Funding and financials

From its launch in October 2019, the company had reportedly reached a USD 24 million average annual revenue within two years of operation in the North American market, with 80% of customers on a subscription-based sales model.

In September 2023, the company raised USD 12.2 million in series A funding led by NewH2 Ventures to enhance its brand presence and expand its team.