Outbrain, a content recommendation platform, is reportedly laying off 38 out of a total of ~1,100 employees, which represents ~3% of its total workforce.
Industry commentators speculate that this is in response to a sharp drop in its share value since the firm went public in July 2021, with a valuation of USD 1.12 billion. Currently, the firm is worth USD 300 million; thus, the drop is equivalent to ~75%.
<ul><li> Analyst QuickTake: The steep drop in Outbrain’s share value may be a reflection of the challenges facing the firm, given headwinds in Europe as well as increasing competition from rival ad marketplaces such as Taboola, which has been consistently securing exclusive partnerships with media publishers . This contributed to the steep drop in the firm's adjusted EBITDA recorded in 1Q 2022 and a halving of its EBITDA guidance for 2022E, which implies that the firm expects these challenges to persist.</ul>
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