CoGo, a carbon tracking and offsetting mobile app, has partnered with ING Group, a Netherlands-based banking and financial services provider, to trial ING’s new “Footprint Insight” feature across 350,000 ING customers.
The partnership allows ING customers to measure their carbon emissions using the “ING app” and on “My ING” applications. This provides 350,000 existing ING app users with access to the newly launched Footprint Insight feature.
The banking application calculates monthly expenditure and groups those into spending categories including groceries, fixed costs, and shopping, and is multiplied by an emission factor, to obtain an estimate of the carbon emissions. ING customers will also receive tips to manage and minimize their environmental footprint along with a comparison to the Dutch national carbon footprint average.
<ul><li> Analyst QuickTake: Earlier this month CoGo partnered with CommBank , an Australian multinational bank, to allow CommBank customers to track their carbon footprint based on spending habits. The company had similar partnerships with NatWest Bank, Trustee Savings Bank (TSB), and Australian and New Zealand Banking Group (ANZ). CoGo is on track to add over three million customers on its carbon tracking portfolio by late 2022.</ul>
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