A new set of technology-based solutions are proving effective at managing the carbon footprint of a wide range of users. Global warming leads to new record temperatures year after year and greenhouse gas (GHG) emitting human activities are directly responsible. Current GHG emission levels must be halved by 2030 and net-zero emissions must be reached by 2050 to contain global warming at sub-catastrophical level. The rapid commercialization of carbon management solutions is vital to quickly decarbonising the economy over the next decade.
The business-to-business (B2B) market is dominated by carbon intelligence startups while the business-to-consumer (B2C) market is dominated by carbon offsetting startups; B2B carbon offsetting and B2C carbon intelligence startups are somewhat limited. This can be attributed to the presence of established non-software offsetting players in the B2B offsetting market and the lack of monetization opportunities for pure-play carbon intelligence companies in the B2C market.
The business-to-business (B2B) carbon intelligence segment is dominated by leading enterprise resource planning and risk management software providers. Most incumbents offer B2B carbon intelligence software as cross and up-selling opportunities to complement their existing enterprise solutions and have done so by leveraging in-house experience and capabilities.
These companies have the advantage of already possessing vast amounts of data related to their customers’ operations, enabling them to offer broad, comprehensive, and turnkey carbon intelligence solutions across the value chain. In contrast, most disruptor and watchlist providers have a more limited scope, focusing only on a few business areas and across limited industries.
Apart from the B2B carbon intelligence segment, the presence of large incumbents remains limited, although traditional (non-software) carbon offsetting companies that already sell carbon offsets online have the potential to expand into software solutions in the future. Nevertheless, as of March 2021, Native is the only traditional offsetting player to offer carbon management software.