Cedara

Cedara is a decarbonization management company providing a modular software platform for businesses to measure and offset the carbon activity of media companies and their supply chains.

Through the platform, the company measures CO2 emissions of vendors and publishers using the Investment Hub, a collaborative platform for supply chain emissions measurement, and incorporates Cedara Factors, an automated emissions calculator, to set up specific sustainability strategies. Cedara’s Media Taxonomy is an application to segregate carbon data according to energy usage, publisher spending, and mix of media vendors and campaign delivery. The company also builds automated portfolios to purchase a basket of carbon offsets tailored to the client’s offset strategy. In October 2023, Cedara launched a Reduction Marketplace to offer third-party solutions for companies to reduce their supply chain emissions.

Key customers and partnerships

In January 2023, Cedara partnered with LOVE CORN to measure Scope 1, 2, and 3 emissions in the latter’s operations and implement a carbon-neutral strategy across its organization. In the same month, Cedara enabled Black Enterprise to build a climate action plan and provide carbon footprint measuring to its customers. Further, the company collaborated with TPA Digital to offer climate solutions to reduce the carbon footprint of its digital media expenses.

In February 2023, Cedara joined Ad Net Zero and IAB Tech Lab to reduce the carbon impact of digital ads. In June 2023, Cedara partnered with Verve Group as part of a global contract to measure carbon emissions across all business units and offices. In October 2023, the company partnered with OpenX Technologies to provide automated emissions measurement on advertising campaigns and a custom carbon offset portfolio solution.

In November 2023, Cedara partnered with One10 to support the latter to achieve net-zero carbon emissions in event management. In the same month, the company collaborated with SRI and Alliance Digitale to incorporate their Sustainable and Responsible Investments (SRI) framework to standardize carbon footprint measurement of digital advertising campaigns. In January 2024, Cedara partnered with Assertive Yield, an ad revenue management solution provider, to measure the carbon footprint of advertisements. Following this in July 2024, the company partnered with Anzu, an in-game advertising solution, to launch a media sustainability solution to calculate the carbon footprint of advertising campaigns. 

Funding and financials

The company’s most recent funding round was in November 2022, when it raised USD 2.7 million in a seed funding round led by angel investors.