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Partnerships
Cedara adopts SRI and Alliance Digitale framework for carbon measurement
Carbon Management Software
Nov 7, 2023
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Carbon Management Software

Carbon Management Software

Nov 7, 2023

Cedara adopts SRI and Alliance Digitale framework for carbon measurement

Partnerships

  • Cedara, a carbon management platform, has partnered with SRI and Alliance Digitale to incorporate their Sustainable and Responsible Investments (SRI) framework, an independent industry standard, for measuring the carbon footprint of digital advertising campaigns. The company aims to standardize its methodology through the framework.

  • With the implementation of the framework, Cedara expects to quantify the carbon emissions of digital advertising campaigns more transparently. This framework enables the transmission of reliable data for advertisers, agencies, and partners to measure their campaigns’ impact on the environment.

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