All Updates

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Product updates
Partnerships
Cedara launches Reduction Marketplace; partners with Croud and SeenThis
Carbon Management Software
Oct 12, 2023
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Carbon Management Software

Carbon Management Software

Oct 12, 2023

Cedara launches Reduction Marketplace; partners with Croud and SeenThis

Product updates
Partnerships

  • Cedara, a carbon management platform, has launched a Reduction Marketplace to support corporate customers in decarbonization efforts. The platform offers third-party solutions for companies to reduce their supply chain emissions.

  • Following the launch, the company partnered with Croud, a digital marketing agency, to measure and reduce emissions created from media campaigns for Pret A Manger, a retail food company. Further, Cedara integrated SeenThis’, a streaming technology company, proprietary streaming technology into its platform to assess the avoided emissions after activating the latter’s technology. The company aims to minimize carbon emissions in creative ad delivery through these partnerships.

  • In October 2023, Cedara entered a similar partnership with OpenX to provide automated emissions measurement on advertising campaigns.

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