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Partnerships
Cedara and Anzu launch media sustainability solution for intrinsic in-game ads
Carbon Management Software
Jul 2, 2024
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Carbon Management Software

Carbon Management Software

Jul 2, 2024

Cedara and Anzu launch media sustainability solution for intrinsic in-game ads

Partnerships

  • Cedara, a carbon intelligence platform, and Anzu, an in-game advertising solution, have partnered to launch a global carbon measurement and compensation solution for intrinsic in-game advertising.

  • The partnership will allow advertisers to gain insights into and compensate for the carbon emissions of their intrinsic in-game advertising campaigns. Cedara's GARM-compliant methodology will calculate the carbon footprint of these campaigns, and advertisers will receive reports on emissions and options to offset them through verified carbon removal projects.

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