CHOOOSE

Norway-based CHOOOSE offers carbon offsetting solutions for both individuals and businesses in the travel industry.

MY CHOOOSE is a subscription-based platform that allows individual users to instantly offset their personal carbon footprint with Climate Positive, Climate Champion, and Climate Hero subscriptions which allows users to offset 1x, 2x, and 4x, respectively, of the average carbon footprint of an individual—around 5,000 kg (11,000 lbs) per year.

WE CHOOOSE is a SaaS-based solution that allows businesses to integrate CHOOOSE application programming interfaces (APIs) with their existing digital platforms to offer customers the option of offsetting the carbon footprint of a particular transaction at the checkout point by paying extra.

Key customers and partnerships

CHOOOSE lists Santander, Heathrow Airport, Bidroom, Sky Scanner, SkyNRG, Lonely Planet, Avianca , Air Canada, Booking.com, Iberia , JetBlue and Pegasus Airlines as some of its top business customers. In October 2023, the company partnered with Rubicon Carbon to combine CHOOOSE’s SaaS platform with Rubicon Carbon’s portfolio of carbon solutions. In November 2023, CHOOOSE partnered with Flexport to reduce the carbon emissions in air cargo through the purchase of sustainable aviation fuel (SAF). Following that, the company collaborated with Alaska Airlines to reduce travel-related carbon emissions by enabling the latter's customers to purchase carbon offsets. In January 2024, CHOOOSE partnered with bp , to expand its carbon product offering and extend its platform to other hard-to-abate sectors, including freight forwarding and shipping. As part of the partnership, bp also plans to make a strategic investment in CHOOOSE.

Funding and Financials

CHOOOSE’s most recent funding was in January 2023, when it raised EUR 13.8 million (USD 15 million) in a Series A funding round co-led by GenZero and SOUNDWaves. Previously, in February 2022, the company raised USD 3 million in a venture round. In July 2021, the company raised USD 4 million in a seed funding round led by Shell Ventures.