Shopify, a no-code platform to create e-commerce websites, announced that its platform would integrate with Google to allow merchants on the platform to reach consumers through Google services, including Search, Maps, Images, Lens, and YouTube. 

This is in addition to Shopify’s existing integrations with large global platforms such as Facebook and TikTok. 

Google is entering the partnership to boost the success of its “Shopping Graph” initiative, which looks to extract data directly from brands and retailers to assist online shoppers in finding items. The strategy’s success hinges on users actually finding the products via Google, and is therefore enhanced by having a larger number of merchants.  

Shopify is a platform for users (mainly SMEs) to create e-commerce websites. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including social media, marketplaces, brick-and-mortar locations, and pop-up shops. Shopify’s platform offers a range of services, including marketing, customer engagement, payments, and shipping tools, among others. It also has an application programming interface (API) platform and app store that allows developers to create applications for Shopify online stores.