• Conductor, an enterprise-level search engine optimization (SEO) platform, announced a strategic partnership with Adthena, a paid search intelligence platform to broaden the range of search marketing solutions for enterprise users.   

• Adthena provides an all-in-one search intelligence platform that provides users with strategic insights for campaign optimization, competitor intelligence, and brand protection. It’s patented AI-powered solutions can create a unique market map of a client’s entire search landscape and automatically detects threats and opportunities. Adthena’s users include enterprise brands including Hilton, Loreal, Toyota, Dentsu, and Vodafone.   

• As part of the agreement, Conductor’s users will gain access to Adthena’s competitive analysis, and strategic insights as well as provide access to its team of paid search experts.   

<ul><li>Analyst QuickTake : The strategic partnership doubles down on Conductor’s edge in the paid SEO space where it offers a comprehensive end-to-end solution for enterprise brands. The partnership is also likely to complement Conductor’s acquisition of ContentKing , a real-time SEO auditing and monitoring solution. This is in line with its stated objective of providing more accurate marketing insights. </ul>