• Conductor, an enterprise-level search engine optimization (SEO) platform specializing in organic marketing, announced that it has entered into a definitive agreement to acquire ContentKing, a real-time SEO auditing and monitoring solution for an undisclosed amount.

• Based in the Netherlands, ContentKing provides 24/7 monitoring of a customer’s websites and other online assets. The platform uses algorithms to provide fully automated insights as well as real-time alerts for when an issue occurs on a customer’s website. As of February 2022, ContentKing had 2,000+ customers including Addidas, FedEx, Vodafone, H&M, and UNICEF.

• With the acquisition, Conductor claims it would help extend its leadership in the SEO space for enterprises by providing a more complete solution for SEO-related workflows. In particular, Conductor hopes to leverage ContentKing’s real-time monitoring capabilities to provide a more integrated and proactive workflow for marketers.

<ul><li>Analyst QuickTake: Conductor’s acquisition of ContentKing may have been facilitated by the USD 150 million venture funding it raised in November 2021 and is in line with its stated objective of providing more accurate marketing insights. The acquisition, which the firm claims would create the first end-to-end enterprise organic marketing platform, doubles down on Conductor’s expectation that marketing teams are showing a greater preference for organic marketing over paid marketing. </ul>