BigCommerce, a no-code platform for building e-commerce websites has launched “Big Open Data Solution” a customer analytics product that lets merchants aggregate, analyze, and utilize online store data to gain insights on customer behaviors at a relatively low development cost.
Big Open Data Solution includes pre-built integrations with Google BigQuery and Twilio Segment, to transfer their storefront data to data warehouses and/or customer data platforms (CDPs). It also includes integrations with a range of analytics, business intelligence, personalization, and web analytics tools.
BigCommerce is a platform for creating e-commerce websites. It allows users to handle shipping, marketing, and payments, among other functions. BigCommerce has a large customer base of around 60,000 online stores with customers based across 120 countries and generated USD 152 million in revenue for 2020. However, the company was yet to turn profitable (with an operating loss of USD 38.7 million in 2020).
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