• OneSignal, a customer engagement solution specializing in email, SMS, and in-app marketing, has raised USD 50 million in Series C funding led by BAM Elevate with the participation of  Nimble Partners, SignalFire, and Zach Coelius. This brings the total funds raised to more than USD 80 million. 

• OneSignal provides a self-serve, mobile-focused omnichannel customer engagement solution. The firm’s platform allows marketers across game developers, news media, e-commerce, and FinTech firms to automate the delivery of personalized mobile push, email, SMS, and in-app messages. It claims its platform is used by 1.7 million users across 140 countries including Zynga, USA Today, Bitcoin.com, and Upwork and is featured in 500,000 mobile applications which represent nearly 15% of all apps.

• The firm plans to utilize the funds to further develop its omnichannel messaging and marketing campaign orchestration platform with a focus on enhancing mobile data-driven email products and expanding its analytics tools on customer insights. In addition, the funding would be used to accelerate its geographic expansion into Europe, Asia, and Latin America and to expand its global offices in London and Singapore.

<ul><li> Analyst QuickTake : Despite worries of a slowdown in ad spending given the adverse economic conditions the significant fundraising done by OneSignal reflects the continued interest in marketing automation startups specializing In particular marketing channels. With its specialization in mobile marketing and its large and diverse user base, OneSignal has an edge over its peers and would be better equipped to weather these challenges. Another recent example is DrivenIQ, an audience data intelligence platform specialized in location-based insights, which raised USD 15 million in Series A funding. </ul>