Outbrain, a content recommendation platform, announced the launch of Keystone, a business optimization technology enabling publishers to create a more tailored experience for audiences for improving ad monetization.
The new solution leverages Outbrain’s proprietary bidding and optimization AI technologies to provide a unified view of every revenue-generating aspect of a publisher’s site including subscriptions and eCommerce. The solution will follow a SaaS model.
The firm claims that early studies have shown that the solution can lead to a 30–50% increase in user engagement for those placements.
Analyst QuickTake: The new solution is another example of Outbrain leveraging its AI technologies for creating personalized solutions. Prior to this in February 2022, the firm introduced an AI-based marketing campaign optimization tool .
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.