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Outbrain launches business optimization solution for publishers
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Sep 15, 2022
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Marketing Automation

Marketing Automation

Sep 15, 2022

Outbrain launches business optimization solution for publishers

Product updates

  • Outbrain, a content recommendation platform, announced the launch of  Keystone, a business optimization technology enabling publishers to create a more tailored experience for audiences for improving ad monetization. 

  • The new solution leverages Outbrain’s proprietary bidding and optimization AI technologies to provide a unified view of every revenue-generating aspect of a publisher’s site including subscriptions and eCommerce. The solution will follow a SaaS model.   

  • The firm claims that early studies have shown that the solution can lead to a 30–50% increase in user engagement for those placements.

  • Analyst QuickTake:   The new solution is another example of Outbrain leveraging its AI technologies for creating personalized solutions. Prior to this in February 2022, the firm introduced an AI-based marketing campaign optimization tool

 

 

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