<div>
  <ul>
    <li>
      <p>
        Outbrain, a content recommendation and discovery platform, announced the release of a new AI-based marketing campaign optimization tool, engagement bid strategy (EBS).&nbsp;&nbsp;
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        EBS analyzes campaign performance and audience behavior data to automatically optimize ad servings on its platform and adjusts cost-per click biddings.&nbsp;&nbsp;&nbsp;
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        The tool does not require the use of third-party cookies or website tracking codes and hence the firm claims that it is simpler and faster to set up on an advertisers website.&nbsp;&nbsp;&nbsp;
      </p>
    </li>
  </ul>
  <p>
    &lt;ul&gt;&lt;li&gt;
    <b>Analyst QuickTake:</b>
    &nbsp; The new tool introduced by Outbrain might be in response to the campaign optimization tool 
    <a href="https://sp-edge.com/updates/6981">
      introduced by rival ad marketplace firm, Taboola
    </a>
     (named SmartDimensions) in November 2021. As the deadline for the elimination of third-party cookies from popular web browsers draws near (scheduled to be 
    <a href="https://sp-edge.com/updates/8036">
      eliminated from Google Chrome
    </a>
     by end-2023), tools such as EBS that are built for the cookieless world may increasingly become essential in order to deliver personalized customer experiences.&nbsp; &lt;/ul&gt;
  </p>
</div>


<div>
  <p>
    <a href="https://investors.outbrain.com/news-releases/news-release-details/outbrain-releases-engagement-bid-strategy-ai-based-campaign">
      <b>Press Release</b>
    </a>
  </p>
</div>


Marketing Automation

Outbrain introduces AI-based marketing campaign optimization tool

Electrifying passenger and commercial travel

EV Economy

PROMINENT_CATEGORY

<div>
 <p>Daimler Truck has started series production for its commercial electric truck, the Mercedes-Benz eActros 600, at its Wörth plant. It's their third electric model following the eActros 300/400 and eEconic.</p>
 <p>With a battery capacity of over 600 kWh, the eActros 600 features an electric drive axle developed in-house and can travel up to 500 km on a single charge. Incorporated is a support for CCS charging up to 400 kW, but it will later adopt megawatt charging (MCS).</p>
 <p>According to the company, the truck can cover over 1,000 km daily with recharging during mandatory driver breaks. Initially, the produced units will serve as demo vehicles, and customer vehicles will be produced and registered before 2024 ends.</p> 
</div>

Daimler Truck starts production of Mercedes-Benz eActros 600

Additive manufacturing makes objects by systematically adding material via a CAD program

Additive Manufacturing

<div>
 <p>ADDiTEC, a provider of metal additive manufacturing solutions, has formed a partnership with Tri-Tech 3D, a UK based provider of 3D printing systems, to distribute its metal 3D printing technology in the UK.</p>
 <p>The partnership is centered around the distribution of ADDiTEC's products, such as the AMDROiD – a Laser-Directed Energy Deposition robot cell, and Hybrid Systems, targeting UK manufacturers in sectors such as aerospace, automotive, and defense.</p>
</div>

ADDiTEC partners with Tri-Tech 3D to expand metal 3D printing solutions in UK

Foundation Models

ANALYST_QUICK_TAKE

INCUMBENTS_PRESENT

<div>
 
 <p>Google has launched Gemini-Exp-1121, an advanced AI model, available on their AI Studio platform. This new model, improving upon Gemini-Exp-1114, has topped the Chatbot Arena leaderboard. </p>
 <p>The firm states that this experimental model has enhanced features in terms of multi-turn dialogue, reasoning, and coding. Currently, its application is confined to the AI Studio platform, emphasizing on quality control and enhancement rather than wide accessibility.</p>
 <p>OpenAI's GPT-4o previously led the ranks with a creative writing score of 1,402, but Gemini-Exp-1121's deployment shows Google's swift progression in model development. The leaderboard positions are assigned based on blind testing and thousands of votes collected from the Chatbot Arena community.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> In December 2023, Google introduced the <a href="https:<br>
//sp-edge.com/updates/24730"> Gemini family of AI models </a> , consisting of Ultra, Pro, and Nano versions, each designed for different applications and scales. Following this, the company released <a href="https:<br>
//sp-edge.com/updates/26671"> Gemini 1.5 </a> and <a href="https:<br>
//sp-edge.com/updates/29450"> Gemini 1.5 Pro </a> as well as <a href="https:<br>
//sp-edge.com/updates/29450"> Gemini 1.5 Flash </a> . More recently, Google launched the <a href="https:<br>
//sp-edge.com/updates/36122"> Gemini-Exp-1114 model </a> , which achieved the top position in the Imarena Chatbot Arena leaderboard. These rapid developments highlight Google's focus on enhancing its AI capabilities and maintaining a competitive edge in the field.</p>

Google launches Gemini-Exp-1121 with enhanced capabilities

Autonomous and connected technologies shaping the future of the auto industry

Auto Tech

<div>
 <p>Tesla, the electric vehicle manufacturer, has introduced its Actually Smart Summon, an autonomous driving feature, in Europe and the Middle East. This is part of the update 2024.44.3 and is only accessible for vehicles equipped with hardware 3 and 4.</p>
 <p>This feature allows Tesla vehicles to operate autonomously over short distances on private roads, parking lots, and driveways without a driver inside. According to European regulations (UNECE R79), the user must remain within six meters of the vehicle, with the total permissible travel distance restricted to approximately 15–20 meters.</p>
 <p>Actually Smart Summon is mainly beneficial for navigating tight parking spaces. It allows users to leave their vehicle prior to final parking and manage the car remotely.</p>
</div>

Tesla releases Actually Smart Summon feature in Europe with restrictions

<div>
 <p>Hyundai Motors is recalling 145,235 electric vehicles (EVs) in the US because of the potential loss of driving power. This information was disseminated by the National Highway Traffic Safety Administration (NHTSA).</p>
 <p>The recalled vehicles include the models from 2022 to 2025, specifically the IONIQ 5 and IONIQ 6, along with the electrified versions of Genesis GV60, GV70, and G80. The root cause of the issue lies in the integrated charging control units. These units may get damaged and subsequently fail to charge the 12-volt battery.</p>
 <p>This marks the second similar recall by Hyundai this year. Earlier in March 2024, the automobile giant recalled 147,110 EVs because of the identical charging control unit problem.</p>
 
</div>

Hyundai recalls 145,000 EVs over power loss concerns

Reinforcing recycling, rerouting refuse, and reducing wasteflows

Waste Recovery & Management Tech

<div>
 
 <p>ReElement Technologies, a firm specializing in the recycling of battery metals and earth elements, has joined forces with Posco International, a steel making entity based in South Korea. The main objective of this collaboration is to incorporate recycling and refining operations into Posco's worldwide network for rare earth magnet production.</p>
 <p>According to reports, this alliance positions ReElement as the main refiner in North America tasked with supplying Posco with light and heavy rare earth elements. This will involve recycling magnets and making scrap metal suitable for use in Posco's production process. Moreover, the two companies will work together to offer circular supply chain solutions for magnet materials.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> In <a href="https:<br>
//sp-edge.com/updates/34365"> September 2024 </a> , ReElement Technologies formed a joint venture with Lohum Cleantech and American Metals to set up a 15.5 GWh fully integrated battery recycling, repurposing, and critical material production plant in Indiana.</p>

ReElement partners with Posco International for rare earth magnet recycling and refinement

A decentralized version of the web powered by the blockchain

Web3 Ecosystem

<div>
 
 <p>FIFA has teamed up with Mythical Games to create FIFA Rivals, a free mobile arcade-style football game set to be available on iOS and Android in summer 2025. The game enables players to create and manage their football teams and compete with others.</p>
 <p>FIFA Rivals is to be developed on the Mythos blockchain using Polkadot technology. The game will incorporate real-time PvP battles, in-game and online marketplaces for NFT player card trading, and esports competitions for the top performers.</p>
 <p>This game hopes to mimic the acclaim of NFL Rivals, which since April 2023 has seen over 6 million downloads. Through the partnership with Mythical Games, FIFA plans to grow its gaming selection and improve worldwide fan engagement by using non-simulation games that utilise blockchain technology.</p>
 
</div>

FIFA partners with Mythical Games to create NFT-based mobile game 'FIFA Rivals'

<div>
 
 <p>A team of researchers from various Chinese universities have introduced LLaVA-o1, a new open-source Vision Language Model (VLM) which uses inference-time scaling to enhance its reasoning capabilities.</p>
 <p>The LLaVA-o1 model operates reasoning in four different stages which includes: question summarization, captioning relevant parts of an image, structured logical reasoning, and drawing conclusions. This model is also equipped with a "stage-level beam search" feature, enabling the generation of multiple candidate results during each reasoning phase.</p>
 <p>The study conducted by the researchers showed that LLaVA-o1 recorded a 6.9% rise in average benchmark scores when compared to the foundational Llama model. Furthermore, the model reportedly surpassed several other open-source models and even a few closed-source models such as GPT-4-o-mini and Gemini 1.5 Pro, particularly in multimodal reasoning tasks.</p>
 
</div>

Chinese researchers launch LLaVA-o1 vision language model

<div>
 <p>Nano Dimension, a company specializing in additive manufacturing solutions, has presented the Exa 250vx Digital Light Processing (DLP) 3D printer designed for micro-parts production at Formnext 2024 expo in Germany. Customers can now pre-order the printer which is set to be shipped in mid-2025.</p>
 <p>The Exa 250vx comes with a build volume of 100 mm x 100 mm x 70 mm and 7.6μm XY resolution. It has the ability to print layers as precise as 10 microns. It's compatibile with high-resolution micro resins from Nano Dimension such as the D-810 material, and also supports third-party resins due to its open platform architecture. The printer is ideally suited for use in electronics, medical devices, and luxury products, as it provides a cost-effective alternative to traditional micro-production techniques like injection molding and CNC machining.</p>
</div> <p><b>Analyst QuickTake:<br>
</b> Nano Dimensions has strengthened its product portfolio through a series of landmark acquisitions over the last few months. <a href="https:<br>
//sp-edge.com/updates/34004"> In September 2024 </a> , the company acquired Markforged, a 3D-printing solutions provider, for USD 115 million and continued investment in <a href="https:<br>
//sp-edge.com/updates/33869"> J.A.M.E.S </a> , its joint venture with HENSOLDT, which focuses on advancing the development of 3D-printed electronics. Moreover, the company also acquired Desktop Metal, a provider of 3D printers and related products, <a href="https:<br>
//sp-edge.com/updates/31161"> in July 2024 </a> for USD 135 million.</p>

Nano Dimension launches Exa 250vx micro DLP 3D printer

Leveraging personal data for custom-fit diagnosis and treatment

Precision Medicine

<div>

 <p>Biofrontera, a biopharmaceutical company, has raised USD 4.2 million in funding through a private placement of a senior secured convertible note with its major shareholders. The funds will be used to support the company's day-to-day operations, strategic investments, and its commercial and clinical development programs. </p>
 <p>The company, which specializes in dermatology and photodynamic therapy (PDT), has a flagship product called Ameluz. This is a prescription medication used in conjunction with the BF-RhodoLED lamp series to treat actinic keratosis. The therapy involves applying Ameluz as a topical gel, which is then activated by red light from the BF-RhodoLED lamp, to target skin lesions. </p>
 <p>Furthermore, Biofrontera is currently researching possible uses of its products for the treatment of non-melanoma skin cancers and moderate-to-severe acne.</p>

</div>

All Updates

Outbrain introduces AI-based marketing campaign optimization tool

Daimler Truck starts production of Mercedes-Benz eActros 600

ADDiTEC partners with Tri-Tech 3D to expand metal 3D printing solutions in UK

Google launches Gemini-Exp-1121 with enhanced capabilities

Tesla releases Actually Smart Summon feature in Europe with restrictions

Hyundai recalls 145,000 EVs over power loss concerns

ReElement partners with Posco International for rare earth magnet recycling and refinement

FIFA partners with Mythical Games to create NFT-based mobile game 'FIFA Rivals'

Chinese researchers launch LLaVA-o1 vision language model

Nano Dimension launches Exa 250vx micro DLP 3D printer

Biofrontera raises USD 4.2 million to support routine operations and advance clinical development programs

Marketing Automation

Outbrain introduces AI-based marketing campaign optimization tool

Contact us