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THIS unveils plant-based beef products featuring novel fat substitute
Plant-based Meat
Sep 19, 2022
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Plant-based Meat

Plant-based Meat

Sep 19, 2022

THIS unveils plant-based beef products featuring novel fat substitute

Product updates

  • THIS, UK-based alternative meat brand, has launched its first plant-based beef products—This Isn’t Beef Burgers and This Isn’t Mince—aimed at bridging the gap between plant-based products and conventional counterparts.

  • The new products contain a pea protein base combined with custom natural flavoring to create a beefy and chargrilled taste. Further, it also includes an improved olive oil-based animal fat substitute—Fat 2.0—claimed to enhance the flavor, texture, and meatiness of the burgers.

  • Currently, the products are available at Sainsbury outlets with Tesco rollout planned from September 26 onwards, with the beef product being available for foodservice as well.

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