THIS, UK-based alternative meat brand, has launched its first plant-based beef products—This Isn’t Beef Burgers and This Isn’t Mince—aimed at bridging the gap between plant-based products and conventional counterparts.
The new products contain a pea protein base combined with custom natural flavoring to create a beefy and chargrilled taste. Further, it also includes an improved olive oil-based animal fat substitute—Fat 2.0—claimed to enhance the flavor, texture, and meatiness of the burgers.
Currently, the products are available at Sainsbury outlets with Tesco rollout planned from September 26 onwards, with the beef product being available for foodservice as well.
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