Instacart has launched Connected Stores – a suite of in-store tech for retailers. After piloting at select retailers, the suite, consisting of new and existing technologies, is now open for retailers in the US and Canada.
The suite includes an upgraded version of its smart cart solution Caper Cart. The upgraded cart uses scales, sensors, touchscreen, and computer vision and is slimmer, lighter, and has a capacity that is 65% higher than the original. The cart offers a “Lists” feature through which customers can sync their shopping carts directly by scanning a QR code. The carts can be recharged by stacking carts instead of swapping out batteries and accepts the air software updates.
The new suite also includes a Scan & Pay mobile app which allows customers to scan items as they shop using their mobile phones and checkout using the app.
Instacart also has introduced Carrot Tags, special e-ink price tags that can flash a light to assist shoppers to find items in the stores. These tags also display a QR code which can be scanned to obtain further information about the product. The tags also can display other information such as whether an item is gluten-free, kosher, organic, or if an item is EBT or SNAP eligible.
The first Instacart Connected Store is at a Good Food Holdings ’ Bristol Farms store in Irvine, California., where Caper Carts, Scan & Pay, Lists, and Carrot Tags are available for customers. Instacart plans to launch the concepts at Wakefern Food Corp and Schnucks locations in the coming months.
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