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Geographic expansion
Bidstack to execute on key hires to accelerate its US growth strategy
Marketing Automation
Sep 20, 2022
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Marketing Automation

Marketing Automation

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Sep 20, 2022

Bidstack to execute on key hires to accelerate its US growth strategy

Geographic expansion

  • Bidstack, UK-based in-game advertising (IGA) platform, stated that it has accelerated its plans to grow in the US. In line with this, the firm appointed a new Chief Revenue Officer, Jude O'Connor. 

  • The firm plans to make a number of key hires in the US including in sales, gaming, and marketing with experience in digital advertising in order to promote its complete product offerings in the US.  

  • The firm claims that it expects the expansion to result in significant revenue growth in 2023 and beyond. 

  • Analyst QuickTake: Bidstack cited the successful launch of its first white-label dea l in  Asia-Pacific as well as a USD 30 million commercial deal with Azerion in Europe which contributed to its 1H 2022 performance beating expectations as a key reason for its decision to expand into the US. The firm may pursue similar arrangements to grow its geographic presence in the US while diversifying its revenue streams. 

 

 

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