AIQ, a customer data platform (CDP), announced a partnership with Snowflake, a cloud-based data and analytics platform, to integrate its recently launched “Hybridcompute” , a CDP solution with the Snowflake Data Cloud, to better enable enterprise IT organizations to manage the storage and retrieval of customer data.   

As a result of the integration, users would have a unified view of customer data while providing greater control over the management of customer data to improve enterprise IT firms governance and security.  Snowflake users would also now gain access to AIQ CX hub enabling firms to leverage their customer data to execute marketing campaigns.