Peloton, a connected bikes, treadmills, rowers, and fitness mirrors manufacturer, partnered with Dick’s Sporting Goods, a retail chain that offers sporting accessories and equipment. This marks Peloton’s first partnership with a brick-and-mortar retailer.  

Through this partnership, Peloton aims to expand the distribution of its equipment, such as Bike, Bike+, Tread, and Guide along with a selected number of its accessories through branded outlets within 100+ of Dick’s Sporting Goods retail locations across the US and via its online store. 

Analyst QuickTake: Peloton announces its partnership with Dick’s Sporting Goods to expand retail distribution nearly a month after it announced a partnership with eCommerce giant Amazon . The company is amidst a major restructuring plan, including outsourcing its production and part of its in-house distribution operations while shifting away from its direct-to-consumer distribution to relying on third-party retail distribution with multiple channels.