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Partnerships
Barvecue partners with Arbiom to increase consumer perception of plant-based meats
Plant-based Meat
Sep 30, 2022
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Plant-based Meat

Plant-based Meat

Sep 30, 2022

Barvecue partners with Arbiom to increase consumer perception of plant-based meats

Partnerships

  • Barvecue, a North Carolina-based plant-based meat producer specializing in barbeque-style meats, entered into a strategic partnership with protein producer Arbiom to improve the taste, texture, and nutritional profile of clean-label plant-based meats.

  • Through the partnership, the two companies intend to improve public perception and acceptance of plant-based meat alternatives by conducting product innovation, commercial trials, and focus group research.

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