Bloomreach, a marketing cloud specialized for both B2B and B2C retail and e-commerce brands, announced that it has entered into a USD 30 million three-year credit facility with J.P. Morgan. The credit facility includes a debt accordion enabling Bloomreach to borrow up to an additional USD 130 million.
The credit facility is expected to further strengthen its financial position and drive the geographical expansion of its commerce marketing solutions.
Analyst QuickTake: The latest credit facility builds on its last equity funding round where the firm raised USD 175 billion from another leading investment bank, Goldman Sachs, and was valued at USD 2.2 billion.
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