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Bidstack partners with MMPWW to expand into MENA region
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Sep 23, 2022
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Marketing Automation

Marketing Automation

Sep 23, 2022

Bidstack partners with MMPWW to expand into MENA region

Partnerships
Geographic expansion

  • Bidstack, a UK-based in-game advertising (IGA) platform, announced a partnership with MMP Worldwide (MMPWW), a premium programmatic advertising marketplace, to grow its presence in the Middle East and the North African (MENA) region.  

  • As per the agreement, Bidstack will leverage MMPWW’s expertise in programmatic advertising in the region to drive the adoption of its platform in the region.  

  • Analyst QuickTake: The new partnership is in line with Bidstack’s plan for geographic expansion beyond the UK, where it also recently announced several key hires to accelerate its growth in the US . The firm claims that the MENA region is an untapped market for IGA which is home to an estimated 65 million gamers. 

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