Bidstack, a UK-based in-game advertising (IGA) platform, announced a partnership with MMP Worldwide (MMPWW), a premium programmatic advertising marketplace, to grow its presence in the Middle East and the North African (MENA) region.
As per the agreement, Bidstack will leverage MMPWW’s expertise in programmatic advertising in the region to drive the adoption of its platform in the region.
Analyst QuickTake: The new partnership is in line with Bidstack’s plan for geographic expansion beyond the UK, where it also recently announced several key hires to accelerate its growth in the US . The firm claims that the MENA region is an untapped market for IGA which is home to an estimated 65 million gamers.
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