InteractiveTel, a conversational intelligence platform with a focus on the automotive industry, acquired the assets of TruMobility, a business VoIP service provider, for an undisclosed amount.

The acquisition is expected to strengthen InteractiveTel’s product offering, and in turn, provide access to its solutions to TruMobility users. As part of the agreement, the firm acquired TruMobility’s 1) customer base; 2) its contract with a Seattle-based data center to service customers and expand its presence on the West Coast; and 3) its employees who will join InteractiveTel.

TruMobility offers bundled, hosted VoIP, and nationwide mobile internet solutions to small businesses, which claims to be the only B2B provider in the US and the industry's first small cell-based private cellular network. The solution aims to reduce communication costs and improve mobile productivity and connectivity in the office.  

Analyst QuickTake: The acquisition complements Interactive’s proprietary TotalCX platform (launched in March 2022) and SenseiCX, formerly Marcom Technologies (acquired in March 2022) . It currently serves 4,000+ companies across a range of industries, including marine, real estate, sports, and advertising agencies.