Sandbox & Co., a UK-based operator of edutainment products, acquired toucanBox, a UK-based children’s craft and activity box subscription service, to be part of its new division, Sandbox Experiences, led by Guilherme Martins, a Sandbox partner and founder of Leiturinha, a Brazilian children’s book club, acquired via PlayKids in February 2022.

The acquisition is expected to strengthen its existing suite of education-driven solutions. It also stated that it plans to grow its presence to new markets such as the US and Europe.

toucanBox offers a proprietary educational platform designed for Montessori learning and STEAM (science, technology, engineering, art, and math) learning for children aged 3-8. It delivers custom boxes on a subscription or buy-it-now basis, delivering craft materials and activities that support the development of children’s cognitive and language skills, motor skills, and mental health.

Analyst QuickTake: The company operates a suite of 18 brands organized into four verticals: 1) Sandbox Gaming (CoolMathGames, Poptropica, and Code Kingdoms), 2) Sandbox Kids (Curious World, Hopster, and Kidomi), 3) Sandbox Learning (Tinybop, Family Education, TeacherVision, Teachit, Fact Monster, InfoPlease, and Funbrain), and 4) Sandbox Experiences (Leiturinha).