• Sandbox & Co., a UK-based operator of edutainment products, acquired online educational platform PlayKids for an undisclosed sum. Following the acquisition, Movile, a major PlayKids shareholder, will become a minority investor in Sandbox.

• The acquisition allows Sandbox to expand its product portfolio and enter the Latin American market under the leadership of Guilherme Martins, CEO of PlayKids.

• PlayKids promotes child development through video content, books, and online learning under its two core brands: 1) the PlayKids app, an on-demand video platform for children aged 2–6 and 2) Leiturinha, a children’s book subscription service, which the company claims is the largest in Brazil. PlayKids currently serves 4+ million monthly subscribers. 

<ul><li> Analyst Quicktake: Sandbox has grown through a series of acquisitions since its inception and now comprises 17 brands. Its recent acquisitions include Edujoy and its sister company Tellmewow (acquired in November 2021), with plans to integrate the educational game development companies into Sandbox’s Gaming vertical; San Francisco-based Fingerprint, which provides a learning platform for children (Kidomi) and curates content for customers (acquired in March 2021); London-based Code Kingdoms, which teaches 8–14-year-olds how to code using Minecraft and Roblox (acquired in March 2021); and Bath-based Teachit, a teacher resource provider (acquired in September 2020). As of February 2022, Sandbox users numbered in excess of 60 million.</ul>