Esports team organization Misfits Gaming Group (MGG) announced the launch of  a USD 20 million creator fund called the “Misfits Creator Fund.” The fund, which will target creators and influencers, will provide tools, personnel, and the required infrastructure to implement new projects. 

Through the fund, Misfits will finance a range of new projects, including live events, conferences, merchandise, television, and streaming shows. Further, they will also provide creators with services such as HR, marketing, finance, and operational resources.

Analyst QuickTake : The move indicates a shift in the company’s strategy to focus on digital content creation. Its most recent funding round came in September 2021 , where it also struck a partnership with broadcasting firm ‘The E.W. Scripps Company’ and provided broadcasting rights to its content to be distributed through Scripps’ television channels across the US. The company also sold 80% of its League of Legends European Championship (LEC) franchise slot to Spanish esports organization Team Heretics, reducing its exposure to the pure play esports space.