Weave, a cloud-based all-in-one CRM platform, partnered with OD LInk, a practice management software specialized for Optometrists in order to integrate its solutions to deliver better value to vision care professionals.
As a result of the integration, OD Links customers would gain access to key functions of the Weave platform including VOIP phone calls, two-way text messaging, online scheduling, and email marketing. In addition, the integration also enables a number of industry-specific features such as appointment confirmation writebacks, automated review requests, and notifications to patients when their eyewear is ready for pickup.
Analyst QuickTake: The integration deepens Weave’s expansion into the Optometry space which falls under its core vertical of healthcare practices. The new partnership complements other healthcare-specific activities such as the launch of a BNPL solution and insurance verification solutions.
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