Robomart, a developer of autonomous mobile minimarts, rebranded as “Conjure.” The company noted that the change in name now better reflects its patented store-hailing service experience.

The Conjure app is now available for pre-order on App Store and Google Play. The company plans to launch the service on the 15th of January next year in the Hollywood area in Los Angeles, California.

The company will first focus on its ice cream minimarts for the launch, featuring goods from its partner Unilever’s ice cream brands.

The store-hailing service will remain the same. Consumers can hail a mobile shop to their location using Conjure’s mobile app, and its patented, checkout-free system will track the items taken and charge the customers' credit cards. 

The company has already conducted alpha and beta trials successfully. During the trials, it witnessed 9% user growth and 10% order growth per week, while the average number of times active users hailed a mobile store stood at 2.3 times a week.