OBRIZUM, a UK-based learning and engagement platform, raised USD 11.5 million in a Series A funding round led by Guinness Ventures, with participation from existing investors Beaubridge, Juno Capital Partners, and Qatar Science & Tech Holdings, and new investor Celeres Ventures. This brings its total funding to USD 15.4 million.  

The company intends to use the funds for further platform development and to expand its market presence. 

OBRIZUM provides an adaptive learning solution with tailored learning pathways, automated workflows, and analytics to improve employee productivity and workplace satisfaction for businesses. Its proprietary technology automates the creation or updating of learning programs and analyzes and curates multimedia content into modules in real-time, challenging users on subjects they are strong in and bolstering them in areas they are less adept in. The platform currently serves customers across Europe and the US, including Barclays, Merck, PwC, and SQA.