Contlo, an omnichannel marketing campaign automation platform specialized for ecommerce stores, raised USD 3.5 million in a seed round. The round was led by Kae Capital. Better Capital, Titan Capital, and other angel investors also participated in the round. This brings the company's total funding to USD 4.2 million.

Founded in 2021, Contlo provides an omnichannel marketing campaign automation platform enabling ecommerce brands to create, manage, and execute marketing campaigns across email, WhatsApp, SMS, web push, and on-site notifications. The platform also features a built-in customer data platform (CDP) to collect and unify customer data, which is coupled with AI to personalize and automate campaigns. The platform is also integrated with leading ecommerce platforms like Shopify, Magento, BigCommerce, Wix, and WooCommerce. The firm's solutions are used by 1,000+ ecommerce and D2C brands, including Himalaya Herbals, Symphony, Marico, Yoga Bar, and Rare Rabbit.

The funds will be used for product development, R&D, and growing its global marketing agency-led partnership program. The firm also plans to expand its team across marketing and sales activities to further its international expansion.

Analyst QuickTake: The funding raised by Contlo, which follows on its pre-seed funding round in January 2022, reflects the growing interest in marketing campaign automation solutions that connect with a CRM or CDP and offer both campaign automation and customer personalization solutions. Other examples include Positive Group (Formerly Sarbacane), a French email and SMS marketing solutions and CRM system, raising EUR 100 million in funding and Kiliba, an email marketing automation for ecommerce brands, raising EUR 7 million in a seed funding round to integrate with users' CMS. Contlo’s omnichannel offering could potentially have an edge over other marketing campaign automation startups.