Heyday, a provider of personalized skincare recommendations, raised USD 12 million in a Series B extension funding round led by existing investor Level 5 Capital Partners.
The funds will be invested in franchise expansion and support. Heyday plans to open more than 30 more franchise locations next year, bringing the total franchise locations to 135 in markets, including Denver, Boston, Austin, Texas, and Phoenix. The funds will also be used to accelerate in-house innovation with a planned launch of skincare products next year.
Analyst QuickTake: This round is an extension to the USD 20 million series B round raised in February last year. During that time it was planned to expand its physical footprint to “hundreds of stores” within the next five years.
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