Sweep, a no-code workflow automation platform for Salesforce, raised USD 28 million in equity financing from Bessemer Venture Partners and Insight Partners. 

Built on top of Salesforce, Sweep enables users to create and update sales funnels via a drag-and-drop interface. Users can visualize, create, and manage their customer relationship management (CRM) processes, rules, and automation while the platform builds the backend infrastructure. 

Analyst QuickTake: Sweep offers a similar solution to Rattle , which incidentally raised USD 26 million in funding in April this year. While both companies have similar amounts of total funding, Sweep aims to differentiate itself by offering a drag-and-drop interface and pre-built workflow templates.