Apple Maps introduced a new parking feature powered by SpotHero, a Chicago-based parking reservation service, to notify users of parking options and availability in 8,000+ locations across the US and Canada.
The partnership is expected to allow users to look for nearby parking and reserve a space using SpotHero's secure payment options within the Apple Maps app. Additionally, it enables users to filter their searches by day and time, as well as by parking spaces that offer EV charging, wheelchair access, valet services, and other amenities.
Analyst QuickTake: The new parking option complements Spot Hero's Spot IQ, an AI-powered tool that was introduced in January 2020 and claims to provide the most comprehensive real-time parking demand data in North America, enabling operators to determine market-driven dynamic pricing.
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