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Smart Mobility Information

Information to create a more efficient, cleaner and safer way to travel in the city of the future

Overview

Smart mobility information refers to the collection of platforms and apps that provide information on the transport infrastructure of a city. This includes multimodal transport options, traffic & road safety conditions, and parking facilities.

These platforms address several challenges in city travel that commuters, transport planners, and operators face, aiming to enhance the experience and convenience of commuting by saving time, reducing congestion, and improving safety.

What's driving this industry?
Market Sizing

The market size for smart mobility information in the US is estimated to range between USD 541 million and USD 1.2 billion by 2026

Conservative case

USD 541 Mn

Base case

USD 883 Mn

Expansion case

USD 1,224 Mn

USD million4006008001,0001,2001,400202120222023202420252026
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COVID-19 IMPACT

Transport planning apps, the hardest-hit; park and go apps bounce back to pre-pandemic levels by June 2021

  • Transport planning apps saw a 38.7% drop in usage, as of June 2021, compared with January 2020 due to reduced public transport usage caused by stay-at-home orders and the perceived risk of infection from using mass transportation.

  • While park and go apps were similarly impacted at the onset of the pandemic, with the easing of restrictions, app usage grew 6.2% by June 2021 compared with 2019.

Product updates and new services to provide Covid-19-related information

  • Optibus: Offered free licenses to its “Build Back Better” travel planning tool for companies and institutions impacted by the pandemic (July 2021).

  • Vivacity Labs: Was awarded a grant to develop a system that leverages its traffic information system to anonymously monitor adherence to social distancing measures via camera feeds in the UK (May 2020).

Accelerated demand for contactless travel leading to new product innovations and services

  • Smarking: Introduced SmartPass, a contactless parking access pass through which users can choose from a variety of flexible parking options (October 2021).

  • Flash: Introduced a free cloud-based valet parking solution for parking operators, allowing customers to make contactless payments (June 2021).

Micromobility witnessed renewed interest, creating demand for mobility information and services

  • Citymapper: Added 194 micromobility integrations in 2021 to its transportation planning app and introduced a turn-by-turn navigation feature with a focus on walking, cycling, and scooters.

  • Zoba, RideReport, and Populus: Startups specializing in micromobility information and management secured seed and early-stage funding in 2021.

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Market Mapping


Multimodal mobility management and parking inventory management platforms are the most popular segments. This may reflect the fact that they are provided on a B2B basis and typically follow a subscription-based model —a more stable revenue model compared with their B2C counterparts (transport planning apps as well as park and go apps), which follow a freemium or pay-per-use model. A number of incumbents from the automotive sector, along with traditional parking operators, also operate in this segment.

Traffic flow management systems are dominated by a few startups that have secured funding. Meanwhile, there are only a handful of disruptors in the road safety alert segment, with a number of them at an experimental stage. This may reflect the higher competition faced by satellite navigation systems (SatNav) and in-vehicle information systems , which also provide alerts on road safety and traffic conditions. The majority of disruptors across most segments are at an early stage of development , while many disruptors at the pre-seed/seed stage in the multimodal mobility management segment are focusing on emerging modes of transport like micromobility.

Incumbents
Growth
Early
Seed
Pre-Seed
Transport planning app
?
Multimodal mobility management
?
Road Safety alert
?
Traffic flow management
?
Park & Go app
?
Parking inventory management
?
YourParkingSpace
YourParkingSpace
YourParkingSpace
YourParkingSpace
YourParkingSpace
YourParkingSpace
BMW (Reach Now)
Google (Waze)
Intel (Moovit)
Siemens (HaCon)
MaaS Global
Citymapper
Swiftly
Transit
Trafi
Migo
SkedGo
Cowlines
Mobilleo
Google (Waze)
Intel (Moovit)
Siemens (HaCon)
Via
Wejo
Optibus
Remix
Swiftly
Populus
Locomobi
Trafi
Ride Report
CitySwift
MOTIONTAG
Replica
Zoba
Pantonium
Mobilleo
General Motors
Google (Waze)
3M
Nauto
INRIX
Hayden AI
RideVision
HAAS Alert
LYT
Streetlogic
Discoperi
Volvo (Luxe)
Rekor Systems (WayCare)
Jacobs (Street light data)
Wejo
INRIX
Miovision
Hayden AI
NoTraffic
Axilion smart mobility
Lacuna
AppyWay
Vivacity Labs
SMATS
Volvo (Luxe)
REEF
Ace Parking
Flash
Metropolis
Passport
INRIX
SpotHero
Arrive
EasyPark Group
Parkopedia
JustPark
AirGarage
AppyWay
YourParkingSpace
Spotangels
Curbstand
Meter Feeder
ParkNav
Rekor Systems (WayCare)
REEF
Ace Parking
Flash
Metropolis
Passport
ParkHub
Arrive
Streetline
Cleverciti
EasyPark Group
ParkBee
Populus
AirGarage
AppyWay
Locomobi
Parkmaven
Vade

The Disruptors


Based on the startups we have identified, multimodal mobility management is the highest funded segment. Via, a platform with a wide range of use cases, is the highest funded disruptor and is an outlier in terms of the volume and frequency of fundraising (accounting for ~68% of the segment’s funding). Several other startups such as Waze and Moovit, which raised significant funding, were subsequently acquired by established players like Google and Intel.

Most disruptors in the transport planning apps segment, such as Citymapper, compete against well-known mapping platforms like Google and Apple maps by offering purpose-built solutions for multimodal city transport. The segment is relatively fragmented and has faced challenges in terms of its revenue model. Some firms like Trafi have pivoted toward B2B solutions, while others like Citymapper, Transit, and Spotangels have introduced paid subscription-based models.

Similarly, the park and go apps segment features a large number of disruptors, with those that offer wide geographical coverage and a range of features having an edge over their peers. For instance, in 1H 2021, the top five most popular parking apps—Park Mobile, Passport, SpotHero, PayByPhone, and Arrive (formerly known as ParkWhiz)— accounted for 90% of the market share.

Early entrants to the traffic flow management segment INRIX and Miovision account for the lion’s share of the funding for traffic, while Waze, the most well-known road safety alert system, was acquired by Google in 2013.

Transport planning app

?

Disruptors

?
Funding in USD Millions
MaaS Global
74
Citymapper
59
Swiftly
27
Transit
27
Trafi
14
Migo
11
SkedGo
4
Watchlist
?
Cowlines
Mobilleo

Multimodal mobility management

?

Disruptors

?
Funding in USD Millions
Wejo
Public - Market cap USD 116.2 mn
Via
777
Optibus
260
Replica
52
Swiftly
27
Remix
27
Populus
20
Trafi
14
Locomobi
14
Ride Report
13
CitySwift
7
MOTIONTAG
2
Watchlist
?
Zoba
Pantonium
Mobilleo

Road Safety alert

?

Disruptors

?
Funding in USD Millions
Nauto
174
INRIX
169
Hayden AI
30
RideVision
10
HAAS Alert
8
Watchlist
?
Streetlogic
LYT
Discoperi

Traffic flow management

?

Disruptors

?
Funding in USD Millions
Wejo
Public - Market cap USD 116.2 mn
Axilion smart mobility
Public - Market cap USD 11.8 mn
INRIX
169
Miovision
138
Hayden AI
30
NoTraffic
26
Lacuna
16
AppyWay
14
Vivacity Labs
9
SMATS
Unknown

Park & Go app

?

Disruptors

?
Funding in USD Millions
Flash
316
Metropolis
228
Passport
214
INRIX
169
SpotHero
118
Arrive
61
JustPark
25
AirGarage
15
AppyWay
14
YourParkingSpace
6
Spotangels
4
Meter Feeder
4
EasyPark Group
Unknown
Parkopedia
Unknown
Watchlist
?
Curbstand
ParkNav

Parking inventory management

?

Disruptors

?
Funding in USD Millions
Flash
316
Metropolis
228
Passport
214
ParkHub
120
Arrive
61
Streetline
54
ParkBee
41
Cleverciti
28
Populus
20
AirGarage
15
AppyWay
14
Locomobi
14
EasyPark Group
Unknown
Parkmaven
Unknown
Watchlist
?
Vade

MaaS Global

MaaS Global is the developer behind Whim, a mobile transport planning app. The app is an all-in-one multimodal mobility app covering public transport, taxis, car rentals, ride-hailing, and micromobility including e-scooters and city bikes. By October 2021, the app had facilitated 20 million trips made via the app. 

A key appeal of the app is the discounts and added benefits available to those who purchase season or serial tickets, including discounts on ride-hailing and micromobility services. In July 2018, less than a year after its launch, it reached one million trips taken with the Whim app, which doubled within three months, which is reflective of the app's appeal.  

Key customers and partnerships

Since its public launch in November 2017 in Finland, the Whim app has grown the number of cities and counties it covers. It is available primarily in cities across Western Europe including in Finland, Belgium, Austria, Switzerland, UK, and Japan. In March 2022, the firm entered the Latin American market via the acquisition of Quicko, a leading MaaS player, which operates in 100+ cities in Brazil with a user base of more than 500,000. In April 2022, the firm entered into a strategic partnership with Capitello Move to launch its Whim app in France in anticipation of the 2023 Rugby World Cup to be held there.  

Funding and financials

In August 2021, the firm raised EUR 11 million (~USD 11.7 million) in Series B funding led by Vaudoise Assurances. The firm planned to use it to mitigate short-term impacts on the business due to Covid-19 and to further scale its operations in terms of its service offerings and global expansion.

Segment:
Transport planning app
Total funding:
USD 73.9 million
Competitors:
Citymapper
Disruptor Funding History

Transport planning app:

MaaS Global
Citymapper
Swiftly
Transit
Trafi
Migo
SkedGo

Multimodal mobility management:

Wejo
Via
Optibus
Replica
Swiftly
Remix
Populus
Locomobi
Trafi
Ride Report
CitySwift
MOTIONTAG
Zoba
Pantonium

Road Safety alert:

Nauto
INRIX
Hayden AI
RideVision
HAAS Alert
Streetlogic
LYT
Discoperi

Competitive Analysis


Filter by a segment or companies of your choice
Transport planning app

Incumbents


Several global technology firms such as Google and Intel have entered the smart mobility information space via the acquisition of well-established startups . Tech firms hope to apply their artificial intelligence (AI) and machine learning (ML) capabilities to provide enhanced mobility-related solutions.

A few vehicle manufacturers including Volvo and Volkswagen have invested in this space with the intent of providing better services to their customers . They also hope to l everage data from connected vehicles to provide additional data and insights for traffic management and other mobility-related applications.

In terms of parking-related solutions, many well-established, large-scale “traditional” parking firms (firms that own parking real estate and typically use non-tech-based parking management techniques), such as Ace Parking and REEF, have developed in-house tech solutions. These include parking apps and cloud-based parking management platforms, which complement their industry expertise , helping them compete directly with startups in the smart parking segment.

With respect to mass transport such as buses and trains operated by public transport agencies, a number of them have developed smart mobility solutions either in-house (such as TFL Go, a mobility information app developed by Transport for London) or in partnership with third parties. As these are public entities, which have purpose-built these solutions for their specific requirements, they are excluded as competitors.

Transport planning app
Multimodal mobility management
Road Safety alert
Traffic flow management
Park & Go app
Parking inventory management
In House Development
M&A
Partnership
Investment
Ford (TransLoc)
General Motors
Volvo (Luxe)
Volkswagen (PayByPhone)
BMW (Reach Now)
Google (Waze)
Intel (Moovit)
Siemens (HaCon)
3M
Rekor Systems (WayCare)
REEF
Ace Parking
Jacobs (Street light data)

Notable Investors


No investor data is available

Funding data are powered by Crunchbase
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