Citymapper

Citymapper, a subsidiary of mobility tech company Via, is a city transport information mobile app that allows commuters to plan their commutes across a variety of transport methods including subway, bus, rail, cabs, cycles, and scooters. In February 2020, Citymapper launched an annual subscription service, Citymapper Club which provides app personalization options. In 2022, the company implemented advertisements as a means of generating revenue for its app, while still keeping the core features of the app free. 

Citymapper’s edge over its peers is its access to thousands of public and private transport feeds to provide real-time information on arrival and departure times, traffic conditions, and dynamic pricing. This is coupled with an algorithm that has been trained using billions of real user choices to recommend the optimal transport route and modes of transport for commuters. 

In July 2023, the discontinuation of self-serve SDKs and APIs was announced, along with the cessation of the PASS service. This shift reflects a renewed focus on strengthening the B2C aspect. In October 2019, Citymapper entered the contactless travel card space with "Citypass," which offers a one-stop-shop travel card covering a number of transport modes. Available in the UK, the card offers a cheaper alternative to the contactless travel card offered by London’s public transport service Transport for London (TFL). The shift towards enterprise solutions began in 2020, providing SDKs and APIs for customized mobility solutions, collaborating with firms like Zenly and transport operators. In line with this, Citymapper introduced a global walk routing feature , as well as a global cycle routing feature allowing enterprise users to add walking and cycling directions and voice-enabled turn-by-turn navigation to their transport planning apps.

Key customers and partnerships

As of March 2022, the app, which is free to download, is used by 50 million+ commuters and is available in ~80 cities in the US, UK, Canada, Australia, Singapore, and Brazil.