Demandbase, an account-based marketing (ABM) platform, launched Demandbase Intent, a B2B dataset that can be used outside of the Demandbase One platform, to enable users to incorporate buying signals into their data analysis. 

Demandbase Intent gives users access to more than 375,000 keywords sourced from more than 18 billion signals per day. The tool's granularity of keyword data allows users to see buyer intent signals in niche industries, for specific competitors' offerings, or to track a specific partner's intent. The solution can also be integrated with data lakes, data warehouses, or business intelligence platforms, enabling users to directly ingest intent data and add new keywords at the account level to fit their needs.

The firm claims that the new solution takes into account multiple sources, providing more accurate customer intent signals by focusing on accounts that are most likely to buy. The solution is suitable for data scientists, corporate strategists, and sales and marketing professionals to understand buyers' goals to help achieve their revenue goals using fewer resources.

Analyst QuickTake: The new solution is likely to build on its competitive edge in accessing customer data where it reportedly doubled the number of company profiles and contact data gathered on its ABM platform. The new solution is also likely to leverage the partnerships Demandbase secured with data warehouses such as Snowflake which would enable it to provide direct integrations to its data platform and deliver customer intelligence in a privacy-preserving manner.