Lytics, a cloud-based customer data platform (CDP) and customer analytics and intelligence platform, announced its addition to the LinkedIn Marketing Partner Directory, a centralized location for users to identify certified LinkedIn Partners.
The directory is expected to broaden LinkedIn advertisers' access to the Lytics solution, enabling them to connect first-party data sources across multiple channels and build a comprehensive customer profile to conduct personalized LinkedIn campaigns.
Analyst QuickTake: The new integration with LinkedIn expands on the partnership between Lytics and Microsoft (parent company of LinkedIn) announced in December 2022, which allows Lytics customers to activate first-party customer data within the Microsoft Advertising platform.
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