Rivian, a developer of battery EVs, has announced plans to lay off another 6% of its workforce nearly six months after its initial round of layoffs.
The layoffs are aimed at lowering the company’s operating costs amid challenging economic conditions and pricing pressures from other automakers, such as Tesla.
The company commented that the layoffs are a part of its efforts to focus its resources in order to achieve profitable growth and that it intends to concentrate its investments and resources on the highest impact parts of its business—which includes the continued ramp of R1 and EDV production and the launch of its high-volume R2 platform.
Analyst QuickTake: Rivian enters 2023 with a series of challenges. In January , the company revealed that it fell 663 units short of its 2022 manufacturing targets due to supply chain challenges; following this update, several of the company’s executives left the company. The latest executives to leave include: Randy Frank , vice president of body and interior engineering; Steve Gawronski, vice president of parts purchasing; and Jim Chen , the company’s chief lobbyist.
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