OneSignal, a customer engagement solution specializing in email, SMS, and in-app marketing, has received a strategic investment from ServiceNow Ventures for an undisclosed amount. This is an extension of the company's USD 50 million Series C funding in September 2022.
The company intends to use the funds to expand its go-to-market initiatives, with a focus on improving its omnichannel messaging and campaign orchestration capabilities.
Additionally, OneSignal stated that it has been selected as the SMS and push notification provider for ServiceNow's Knowledge 2023 event.
Analyst QuickTake: With the expansionof its global offices in London and Singapore, the strategic investment is expected to further accelerate OneSignal’s geographic expansion into Europe, Asia, and Latin America in line with its go-to-market initiatives.
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