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Lytics unveils "Clean Room" solution, powered by Google Analytics Hub and BigQuery
Marketing Automation
Feb 1, 2023
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Marketing Automation

Marketing Automation

Feb 1, 2023

Lytics unveils "Clean Room" solution, powered by Google Analytics Hub and BigQuery

Funding

  • Lytics, a cloud-based customer data platform (CDP) and customer analytics and intelligence platform, introduced a new solution called "Clean Room," which is powered by Google Analytics Hub and BigQuery.

  • The new solution allows customers to match lists, share contacts, improve profiles, run collaborative campaigns, share, and activate data across the enterprise to gain better insights while complying with new regulations, industry compliance standards, and strict privacy regulations. 

  • Analyst QuickTake: The Clean Room solution from Lytics is an extension of its suite of privacy-preserving solutions launched in August 2022, which included Lytics Private Instance (a CDP solution for companies with strict compliance requirements) and Lytics Private Cloud (a CDP solution for companies in regulated industries) on the Google Cloud environment.

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