Conductor, an enterprise-level search engine optimization (SEO) platform, announced that it has acquired Searchmetrics, a European SEO platform, for an undisclosed amount. 

With the acquisition, Conductor plans to leverage Searchmetrics' strong presence and customer base in Europe to accelerate the company’s growth plans in the region and the realization of its vision. 

Founded in Germany, Searchmetrics is an SEO platform coupled with an SEO consulting service that delivers data-driven insights for firms looking to conduct organic and paid content marketing. The firm's SEO platform “Searchmetrics Suite” offers: 1) content and competitor research, 2) competitor activity monitoring, 3) website audits, and 4) performance tracking. As of February 2023, the platform served more than 1,000 customers. 

Analyst QuickTake: The acquisition of Searchmetrics expands on Conductor's February 2022 acquisition of ContentKing , a real-time SEO auditing and monitoring tool. The two acquisitions in quick succession are evidence of the company's accelerated expansion, which was fueled by its USD 150 million November 2021 investment from Bregal Sagemount.