Milan-based no-code AR content provider, Aryel, raised EUR 3.7 million (~USD 4 million) in a seed financing round led by PranaVentures with participation from angel investors, Alessio Beverina and Andrea Lovato, among others.

Funding is set to be utilized to launch additional product features, including an AI layer and open offices in reference markets, such as the UK.

Aryel provides AR content solutions for brand and agency marketing. The platform enables users to create and share AR content using a drag-and-drop interface and publish it through a custom URL after. The platform offers a variety of 3D assets and customizable templates alongside metrics to measure performance and allows integration with other marketing tools.

Analyst QuickTake: No-code XR platforms have been generating investor interest as of late, with Aryel’s product being able to differentiate itself from other platforms, given its focus on AR marketing solutions. Interestingly, the funding round comes after that of Fectar and StellarX in February 2023 and follows Apple’s announcement of no-code functionality for its mixed reality headset in January 2023 .