Creator monetization platform Jellysmack will reportedly lay off approximately 20%, or up to 208 employees based in France as per a spokesperson from The Information.

The reported announcement of layoffs represents Jellysmack’s third wave of layoffs over the last nine months having previously laid off employees in June 2022 and December 2022 .

Analyst QuickTake: Jellysmack has been struggling to generate significant interest in its products, reflected by the company’s continuous round of layoffs. Recent product initiatives included the launch of Jellysmack’s creator production division in October 2022 and the expansion of its creator program to TikTok creators in June 2022 .