Nubank, a Brazil-based neobank, launched its loyalty program, backed by its native cryptocurrency Nucoin, to customers in Brazil.
Members will receive a fixed amount of Nucoins for every BRL spent with their debit or credit card as well as on any cryptocurrency purchases through its app. They will also receive Nucoins as airdrops free of charge in acknowledgment of their history with the neobank.
Members have the option to exchange Nucoins for cash or freeze them and use it to rank up in the loyalty program and get access to future incentives, such as coinback rewards and lottery tickets.
Analyst QuickTake: Nubank announced plans to launch its native cryptocurrency and loyalty program back in October 2022 . To build it, the company partnered with layer-2 scaling network Polygon, as well as select NuCommunity members, to provide feedback and test features before the public launch.
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